In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power-drill and before...

Once upon a time, in a galaxy far, far away, a friend of mine ran an ad account for a real estate business. It was doing very well. They...

The Pareto Principle states that 20% of content online gets 80% of the views. ⠀ That’s what they taught me. And it’s dead wrong. ⠀ It’s...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Here’s something I discovered immediately after getting into marketing. ⠀ Most ads absolutely suck at getting clients. ⠀ Some ads are...

Quick question: who’s your ideal customer? ⠀ A lot of business owners answer that question with a variation of: ⠀ ‘Anyone with a pulse...

“Heyyyyyy, what’s new with you!?” ⠀ Pretty common way to greet someone when you haven’t seen them for a while.⠀ Notice that we don’t...

They say selling is the oldest profession in history, the first industry for humanity. Let’s not discuss what they were selling… Anyway,...

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double take test” . Pretend...

There’s a somewhat cliché quote attributed to Abraham Lincoln. No idea if he really said it, but let’s pretend: “Give me six hours to...

If you’re struggling to put together an ad that drives sales, don’t worry, I know exactly how you feel. I remember sitting down to write...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...